Self-Onboarding in Fintech

Crafting Impactful Designs and Achieving 100% Client Satisfaction

#BrandingDesign

#MarketingAssets

#BrandingIdentity

Scope

Duration

3 months

Role

Lead Designer

Team

1 PM, 1 Engineer, 1 Contents Writier

Tools

Adobe Creative Suite

Disciplines

Branding Design, Marketing Strategy

Overview

During my time at ONIKON Creative Marketing, I contributed to the transformation of Panta Digital Marketing's brand identity and the creation of its marketing materials. This case study delves into the journey of crafting a dynamic brand symbol, designing web assets, and developing marketing materials that align with Panta's core philosophy. Panta Marketing, a sister company of ONIKON Creative, is a Vancouver-based digital marketing agency specializing in SEO, social media marketing, strategy development.

Impact on Business ✨

30% increase in client engagement

The rebranding efforts resulted in

20% growth in brand recognition

within the first six months

Brand Symbol and Marketing Assets

I designed a brand symbol, imbued with the meaning of flows, accentuating the color of the shapes to express change. Panta's core concept is that 'The world is constantly changing, and with this change, new problems and strategies unfold.' Panta acknowledges this change and strives to offer clients the stability to continue to ‘flow’ in an upward stream. This enables the utilization of new and evolving tactics, tools, and ideas to support their business growth

Marketing Assets

Develop the website for online presence

Also, I crafted the website design to ensure a cohesive and impactful online presence. The website serves as a key component in conveying Panta's commitment to embracing change, providing clients with a stable platform for exploring innovative tactics, tools, and ideas.

Presentation Design

Analyzing and Emphasizing Content

Achieving 100% Client Satisfaction

Crafting a compelling presentation design for Panta not only achieved the intended impact but also sparked additional interest from the client. The effectiveness of the deck in delivering the message with clarity and simplicity prompted Panta's client to seek a similar design for their own presentations. The design's success went beyond meeting expectations; it resonated so well that Panta's client recognized its value and requested collaboration for their presentation materials. The positive response from both Panta and their client reinforces the design's effectiveness in communicating complex ideas in an engaging and accessible manner.